Insurance wonks Jay Neal and Paul Handerhan want to make hurricane and flood readiness cool.
The duo, who have been working together since 2011 as principals of the Fort Lauderdale-based Florida Association for Insurance Reform, are bringing their reputations as peacemakers and persuaders to the effort to convince Floridians that we need to bite the bullet and invest in protecting our homes from hurricanes and flooding.
On Feb. 10, they’ll reach one of their largest audiences when the TV special “Get Ready, Florida!” airs on WFOR-TV, the Miami-based CBS affiliate that broadcasts on Ch. 4. The 30-minute special, set for 7:30 p.m., is designed to urge property owners not to wait until the beginning of hurricane season, but rather to focus on preparation right now, during the calm winter and spring months.
“We typically wait until June and say, ‘Now is the time to prepare,’” said Handerhan, FAIR’s senior vice president for public policy. “But that’s too late, especially if you are planning a storm hardening project that requires selecting a contractor, getting financing in order, and getting proper credits from your insurance company.”
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